Digital Marketing Manager
The Digital Marketing Manager works closely with the Director of Marketing to strategize, manage, and execute marketing and membership campaigns. The Manager utilizes industry best practices to engage and grow the Shubert’s audience.
Additional Information: There is 1 full-time, salaried position available. The selected candidates will be eligible for CAPA's full benefits package, including ICHRA Reimbursements, Dental and Vision Insurance, Life/AD&D/STD/LTD Insurance, 403(b) retirement plan with up to 5% company match after 6 months, 17 Paid Time Off days annually (pro-rated the first year based on start date), and access to complimentary tickets to shows.
Compensation: $50-60k Annually
Duties and Responsibilities
- Works with the Shubert marketing team to develop and implement data-driven digital strategies aimed at the growth and acquisition, cultivation, retention, and deepened engagement of our audiences and donors.
- Leads digital team to organize and execute paid digital strategy, including but not limited to: email, promoted social posts, retargeting efforts, SEO/SEM, and display advertising campaigns.
- Generates key video and graphic assets used to drive marketing campaigns.
- Develops, manages, and executes content strategies for the company’s social media platforms.
- Oversees website and manage updates.
- Creates, manages and edits the Shubert's digital program.
- Develops and maintains an email and social media calendar as part of the overall marketing calendar.
- Manages and maintains Google Analytics, Adwords, and Tag Manager accounts.
- Assists with developing content strategy, key messaging, and drafting content copy for communication pieces for each production and other institutional projects.
- Assists in the design of brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
- Identifies trends and optimizes spend and performance based on data insights.
- Measures and reports performance of all digital marketing campaigns and assess against goals.
- Stays up to date with developments in digital and social advertising practices and generates new ideas to engage audiences.
- Collaborates and manages our digital marketing efforts with our outside digital advertising agency and contract designers.
- Performs other duties as assigned.
Knowledge, Skills and Abilities
- Knowledge of CRM systems such as Tessitura, Wordfly, Hootsuite, Adobe Creative Suite including Photoshop, InDesign, and other content marketing, distribution, and analytical tools.
- Knowledge of Carbon House websites, HTML, CSS, Dreamweaver, is a plus.
- Solid knowledge of Google Analytics.
- Strong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essential.
- General graphic design (knowledge of Adobe Creative Suite and Canva) are a must.
- Advanced skills in photography, video editing, audio production and/or editing skills is preferred.
- Strong analytical and creative skills along with excellent leadership and change management skills.
- A successful applicant will have the ability to articulate a history of advocating for diversity, equity, and inclusion in their work.
Credentials and Experience
- Bachelor’s degree in a related field such as marketing, advertising, public relations or communications, or an equivalent combination of education and work experience.
- 3-5 years’ digital marketing experience, preferably in the performing arts or similar environment.
- Demonstrable experience leading and managing email, social media, SEO/SEM, and/or display advertising campaigns.
- Ability to work a flexible schedule that may include nights and weekends.
Application Materials: When applying, please include a cover letter, resume, and a design portfolio (if you have one).
CAPA's EEO Statement
The Connecticut Association for the Performing Arts (CAPA) is an Equal Opportunity Employer. CAPA does not discriminate in its employment decisions on the basis of race, religion, color, national origin, sex, pregnancy, lactation status, gender identity or expression, sexual orientation, age, disability, veteran or military status, genetic information, or any other protected status.